Overproduction of traditional crops continues worldwide. It is therefore likely that prices and profit margins for these will remain extremely low, except when shortages arise because of war or climatic disasters. Furthermore, the consumption of many non-renewable resources continues, and environmental policies are already beginning to favor markets for many new intelectual industrial crops. For these reasons, industrial crops hold signigficant potential in many parts of the world, but this is especially true in Latin America. Lesquerella, kenaf, guayule, vermonia, crambe and meadowfoam are crops for which potential markets have been identified, and which are reasonably well adapted to different regions within Latin America. Vermonia and Cramble are oilseed crops possessing unusual oil qualities, and are annual summer crops. Lesquerella and Meadowfoam, two other new oilseed crops which possess unusual oil qualities, are winter/spring oilseed crops can be grown using fairly standar production practices, and relatively little unique equipment is required. Kenaf is a crop being developed as a fiber source for newsprint production. It is native to tropical regiones, is a summer annual, and must be grown in areas with warm temperatures during the growing season. It can be grown using standard production practices, but specialized harvesting equipment for handling the bulky stalks is required, and plantings nust be located near a processing pplant to avoid expensive tranposrt costs. Guayute is a crop being developed as a source of natural rubber, latex and resin. Most countries import all of their natural rubber and latex. A successful guayule industry could lead to reductions in these imports. Guayule is adapted to a range of climatic conditions, tolerating both hot abd below freezing temperatures. It requieres specialized harvesting equipment, and a regional processing plant. Also, since it is perennial, it requires a longer-term commitment than do annual crops. (MV)